This year marks Oxfam’s seventeenth year at Glastonbury, the UK’s biggest music festival. To mark the anniversary, and in an effort to help turn the tide on public opinion about climate change and global poverty, Oxfam enlisted the help of some of the world’s biggest musicians and artists for their new ‘Blue in the Face’ campaign. The video premiered on the Pyramid Stage and features well known activists such as Jarvis Cocker, Little Boots, Fatboy Slim and various other artists. The ‘Blue in the Face’ video is part of Oxfam’s continuing climate change campaign. The videos intention is to drum up support for the issue and demand coordinated global action ahead of the run up to December’s UN climate change conference in Copenhagen. The organisation states “The photos launch a campaign that goes far beyond any previous festival appeal. Oxfam is asking thousands of festival-goers across the summer to paint themselves blue as part of a massive visual statement to the UK government to take action on climate change before it’s too late.” Don’t just argue, get involved.
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