Volkswagen, Europe’s powerhouse of the auto industry, has hit the headlines this week after the Polo was voted 2010 World Car of the Year at the New York International Auto Show. The judging panel consisted of 59 top auto journalists from around the globe and after much deliberation the coveted chequered flag was given to the Polo, surpassing 29 other nominations. Each nomination was judged on a number of categories including, merit, value, safety, environmental impact and emotional appeal.
After winning the award for 2010 World Car of the Year Prof Dr Martin Winterkorn, Chairman for VW, stated “After the great triumph of the Golf last year, we are delighted to repeat this success with the new Polo. These automobiles have reaped numerous awards, winning well-nigh every prize the automotive industry has to award. This shows that Volkswagen is on the right track and is offering arguably the best range of products in its history.”
Volkswagen certainly appears to be pushing ahead with an expansive and impressive business plan. The company was virtually the only major car and vans manufacturer to have survived through the recession unscathed, in recent months Volkswagen has capitalised on this and announced a major investment plan which will see the company pump billions into the Asian market, in an attempt to displace Toyota as the world’s no1 automotive manufacturer.
As well as going for the manufacturer’s crown, Volkswagen is also stepping up its second hand car and used vans operations throughout Europe. In a recent statement the company announced its intention to boost its overall market share in the UK by 50%, from 10% to 15% within 5 years. The ambitious plan is just another aspect of Volkswagen’s growing dominance within the auto industry. Hold on to steering wheel folks and prepare to kneel at the wheel-arches of the the people’s car: The King of Autos…
Recent Comments